Women across America have identified the brands that they would highly recommend. As the leading advocate for female consumers, WomenCertified Inc. honors these outstanding brands with the 2014 Women's Choice Award®. This designation is based on surveys of tens of thousands of women across America and serves as a symbol of empowerment, simplifying a woman's decision when choosing a brand or service to purchase for herself or her family.
“The Women's Choice Award mission is to raise awareness among consumers about which brands are most recommended and trusted by women,” said Delia Passi, CEO and Founder.
- Goodyear
- AT&T
- Hertz
- Lenox
- Serta
- Thomasville Cabinetry®
- Merry Maids
- Overhead Door
- SINGER®
- Ashley Furniture HomeStore
- Niagara
- Speed Queen
- AutoZone
- GAF
- Reverie
- Restonic
- Sealy Baby
To view all awarded brands, visit WomensChoiceAward.com/Best-Home.
According to a 2012 Fleishman Hillard Study, today's U.S. female consumer values the opinion of others, and over half of all women consider one of their roles to be that of a broadcaster, responsible for helping others make smart choices. The Women's Choice Award sets the standard for helping women make smarter choices by honoring brands that focus on delivering an exceptional customer experience women love.
- Recommendations are the #1 factor across all stages of the purchase cycle, from becoming initially aware of a product right on through to the actual purchase decision. (Ed Keller, Keller Fay Group, 2012)
- Women are earning, spending, and influencing spending at a greater rate than ever before, accounting for $7 trillion in consumer and business spending in the U.S. (Steven Parker Jr., 2014)
- Women initiate 80% of home improvement purchases, and do most of their pre-purchase research online rather than in-store. (Chicago Sun Times, June 2013)
The award doesn't just signify that these brands have women's favor – it signifies that women are willing to recommend it to others according to Ms. Passi. “When a woman is willing to stake her reputation on a recommendation, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the No. 1 consumer – women,” she says. “We are pleased to salute these outstanding companies for their focus on excellence, a commitment that is recognized by female consumers nationwide.”
ABOUT WOMEN'S CHOICE AWARD®
The Women's Choice Award sets the standard for helping women make smarter purchasing choices. The Award identifies the brands, products and services that are most recommended and trusted by women. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. Visit WomensChoiceAward.com/Join-the-Million to share the brands you recommend the most.
